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Peugeot at the London motor show 2008

By Guy Bird and CAR reader reporter SandyT Motor Shows 24 July 2008 10:29 Pride of place might have gone to the UK unveil of the RCZ concept but a scissor-door Irmscher 207 GTi was the real surprise on the Peugeot stand. The 207 GTi by Irmscher is a study of how far a highly tricked-out production Peugeot could look. It’s no clunky concept either.

Audi A1 – the design tease

Audi are teasing the design of the new A1 in this latest video (below) If you’ve been living in a cave for the last few months you may have missed the news that Audi is about to launch what it hopes will be a MINI-bashing offering – the Audi A1. The A1 is actually destined for a public launch at the Geneva Motor Show in March – and Audi has threatened full disclosure for next month – but in the meantime it’s on a ‘Teaser’ blitz. We haven’t reported on every tease (we didn’t bother with the ‘Look – the new A1 has headlights’ one last week), but we have covered some, like the graffiti advert.

Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.