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Opel to shed upscale pricing in effort to win back core customer
Thu, 21 Jun 2012Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.
BMW wins 2008 International Engine of the Year
Thu, 08 May 2008By Ben Pulman Motor Industry 08 May 2008 10:21 BMW’s petrol twin-turbo 3.0-litre straight six has won the 2008 International Engine of the Year award. It’s the engine’s second successive victory and BMW’s record-breaking fourth consecutive win. BMW has scooped the top award in six of the last ten years.
College Exhibition: LTU 2009
Tue, 26 May 2009Lawrence Technological University (LTU) celebrated its second annual Transportation Design Show earlier this month. The second year (Sophomore) and first year (Freshmen) classes both presented projects at the degree show. The Sophomore project brief was to create a concept vehicle that reinforced the Jeep brand while capturing new customers in a niche market.