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Infiniti getting more mileage out of their F1 sponsorship with the Q50 Eau Rouge Concept

The Infiniti Q50 Eau Rouge Concept (pictured) will debut at the Detroit Auto Show If, like Infiniti, you’re spending and arm and a leg sponsoring Red Bull in F1, you want to milk it for all it’s worth. So we’ve already seen Sebastian Vettel installed as Infiniti’s Director of Performance (we don’t expect he sits in on many board meetings) and the Infiniti FX Vettel Edition as a (not particularly) high performance version of Infiniti’s FX SUV. Now we’re getting a new model that Infiniti can hang the F1 connection on with a performance version of the Infiniti Q50 – the Infiniti Q50 Eau Rouge Concept – teased above ahead of a debut at the Detroit Auto Show in January.

The new Honda Insight hybrid is shown at the Detroit auto show

The new Honda Insight was unveiled at the Detroit Auto Show To hear Honda tell it, the new 2010 Insight coming to market this April is all about making hybrid technology available to Gen-Y. That's because it's smaller and less expensive than the class-leading Toyota Prius or Honda's own Civic Hybrid. We drove the Insight in Arizona recently and found it also more fun to drive than most hybrids, another attribute that ranks high among young buyers.

Mitsubishi CEO pledges to stay in U.S., wants to quadruple sales

Mitsubishi Motors Corp. President Osamu Masuko says the company won't pull out of the U.S. market and that his personal mid-range sales target is 200,000 units a year, or roughly four times today's level of 50,000.