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Design Contest: LA Design Challenge 2008

The entrants for the fifth annual Design Challenge, part of the Design Los Angeles automobile designers' conference, have now been announced. Nine Southern California automotive design studios - including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen - have been pitted against one another and asked to develop a concept which best answers a brief entitled 'Motorsports in 2025'. "Automotive designers have always been fascinated with motorsports and this year's Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

Will your next new car stop itself?

Last week in Park City, Utah, a group of us were discussing the chutzpah that some manufacturers have in charging hundreds of dollars for outboard mirrors that dip downward when the vehicle's placed in reverse. The consensus was, “Since the electric motors in the mirrors are already there, and the computers know the car's set to back up, it's only a line of code. A very expensive line of code.” The European Union seems to be thinking along the same lines.

Who's Where: Christopher Svensson and Joel Piaskowski swap roles at Ford

Ford's Christopher Svensson and Joel Piaskowski have swapped roles, with Svensson becoming exterior design director, The Americas, and Piaskowski director of design, Asia Pacific. Svensson, who will report directly to Moray Callum, Ford's executive design director, The Americas, is based in the carmaker's Dearborn studio. He oversees the exterior design team responsible for developing new products in the North and South American regions as well as supporting Ford's global design.