Kia Red Rock Special Edition Soul joins lineup

Kia has added another Soul special edition to its lineup, inspired by the rock formations in the southwest United States. It gets a unique exterior color called canyon, while the interior gets its own styling as well. The Red Rock Special Edition was introduced at the 2011 New York auto show, and then toured the United States to gauge customer demand.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Return Of BRZ SE Reduces Entry-Level Price

SUBARU has expanded its BRZ sports car range with the re-introduction of the entry level SE model. Priced at £22,495, the addition of the SE model comes after the original price reduction of £2,500 for the SE Lux variant in the summer. Customers now have the choice of four BRZ models: SE manual £22,495 SE auto £23,995 SE Lux manual £23,995 SE Lux auto £25,495 SE specification is said to be generous, with keyless entry and push-button start, dual-zone climate control, cruise control, sports seats, limited slip differential and front, side, curtain and knee airbags all standard fit.