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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Lexus IS F ends production to make way for the new Lexus RC F

The Lexus IS F is no more The Lexus IS F was the car Lexus hoped would take the fight to cars like the BMW M3. But in the 7 years the IS F has been on sale it’s only managed to shift around 11,000 units, partly because it just didn’t have the dynamics or power of the M3, but also because few yet consider Lexus a ‘Performance’ brand. So the Lexus IS F has now ended production after a less than stellar sales showing, and Lexus are instead pinning their hopes for a credible M3 beater in the new RC F.

Chelsea boss Mourinho takes delivery of F-Type Coupé

CHELSEA Football Club manager José Mourinho has been presented with a brand new Jaguar F-Type R Coupé – by two of the men responsible for building it. Two members of Jaguar's Castle Bromwich manufacturing team, Gary Johnson and Steven Gaut, were invited to present the car to the charismatic Blues boss. Steven Gaut was given the opportunity in recognition of his exemplary contribution at Castle Bromwich, and his tireless support of local charities for whom he has raised over £60,000 in recent years.