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Ferrari launches Tailor-Made program
Thu, 08 Dec 2011Following an initial reveal at the 2011 Frankfurt motor show in September, Ferrari recently announced a new personalization program that will enable owners to create a highly individual and unique vehicle. The latest in a long line of manufacturers to begin offering highly personalized cars for individual owners, Ferrari's take is far more ambitious. The new Tailor-Made program harks back to the 1960s when each Ferrari was custom made to suit the desires of each individual owner and offers a multitude of infinitely personalizable options. The new Tailor-Made program allows owners to specify every last detail of their Ferrari – from the exterior color to the interior stitching – through an extensive list of accessories, materials and unique finishes created by the Ferrari Styling Center.
Datsunland USA: California museum chronicles early history of brand in America
Tue, 20 Jul 2010Fred Jordan is a true believer. “It's the greatest automotive story ever told,” he said with the fire of a zealot. “This story is so wonderful, if someone could just get it down!” We were sitting in the Datsun Heritage Museum, under a sign that said, “Datsunland,” and I was trying desperately to get it down.
Lotus Exige S Roadster at 2012 Geneva motor show
Tue, 06 Mar 2012Here’s the new Lotus Exige S Roadster, unveiled on the eve of the 2012 Geneva motor show. With a sub-four second sprint to the 60mph mark, it’s Hethel’s quickest soft top ever; we've already seen the Lotus Exige S in coupe guise, but this is the open-top Roadster variant. A hefty 3.5-litre V6 engine lies behind the cockpit which, says Lotus, has received the benefits of its racing technology.