Ford Focus St Cobb Accessport V3 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Suzuki Swift Sport

Suzuki has launched the new Swift Sport. Based on the third generation Swift, the new Swift Sport is the first full model change since the launch of the original car in 2006. Previewed by the Suzuki S-Concept unveiled at the 2011 Australian motor show, the new Swift Sport measures in at 3890mm long, 1695mm wide and 1510mm tall.

The thinking man’s M3: Alpina D3 Bi-Turbo is world’s fastest diesel production car

German tuning firm Alpina has been tweaking BMWs since it started back in 1965 – in fact, it helped BMW develop the legendary 3.0 CSL, so it seems it knows its onions. However, its latest effort is something a little different. Not quite a conventional performance car, the 2013 Alpina D3 Bi-Turbo is actually the world’s fastest diesel production car, according to the firm.