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Try a prestige car from Europcar before you buy. Or you could just go to a dealer.
Tue, 24 Sep 2013You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.
Automakers need love, not just quality, Strategic Vision study shows
Wed, 13 Jul 2011Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.
Concept Car of the Week: Alfa Romeo BAT 7
Fri, 31 Aug 2012This week sees the Concept of the Week title go to Alfa Romeo and Bertone for their collaboration on the Alfa Romeo BAT 7, the second addition to the BAT series that began in 1953 and finished in 1955. First seen at the 1954 Turin motor show, this wildly futuristic ‘dream' car came about after Alfa Romeo contacted Giuseppe "Nuccio" Bertone of the Bertone carrozeria to commission three concepts with the lowest possible drag coefficient. The cars were named BAT for "Berlinetta Aerodinamica Tecnica." Built upon the Alfa Romeo 1900 chassis, the BAT cars featured large rear bumpers and curved fins, and the concepts achieved a drag coefficient of just 0.19 - an impressive result.