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BMW 135i CSL – or something quick?

The powerful BMW 1-Series spotted at the Nurburgring We’ve had endless speculation that BMW are to produce an ‘M’ car for their baby 1-Series range. An argument for which is very strong. After all, if you can attach the ‘M’ moniker to a pair of fat SUVs – the X5M and X6M – attaching the ‘M’ badge to the 1-Series seems a no-brainer.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Ford Mondeo Vignale revealed – it’s back to the days of Ford Ghia

The Ford Mondeo Vignale (picture) has been revealed as Ford’s new range-topper Mainstream car makers have always tried to add some glitz and gloss to their models by tagging on a badge they thought made their cars more exclusive. Like Ford with endless ‘Ghia’ models sitting at the top of the Ford range after they bought Ghia of Turin in 1970. Ford continued to use the Ghia badge to mark out its best-equipped models until very recently (you could still buy a Fiesta Ghia as recently as 2008) but they finally dropped the badge and moved their top of the tree badge over to the ‘Titanium’ moniker.