Ford Holley 94 Carburetor Air Horn 1947-51 Flathead V8 32 Scta Hot Rat Rod on 2040-parts.com

Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

One Lap of the Web: Car creatures of the Hollywood Hills

-- Jay Leno, presumably back from filming McQueen's Jaguar XKSS, now places his chin atop the front seat of a 1925 Doble E-20, which, being steam-powered, fulfills Leno's interpretation of alt-fuel. Abner Doble built his first steam car while he was still in high school, and by 1915 the Doble Detroit had set new standards of reliability, convenience, noiselessness, and speed -- in 1925, Howard Hughes drove Leno's Model E to 132 mph. -- Los Angeles, car culture capital of the world, has its fair share of hipsters, eccentrics, airheads and Chrysler LeBarons.

Design Essay: Are smart roads just around the corner?

In order to remain relevant, the car must constantly evolve. But while almost all attention focuses on four wheels, the roads that facilitate an automobile's progress have remained relatively unaltered since Eisenhower formed the National Highway system in the 1950s. With environmental concerns getting ever higher on the agenda, there is an opportunity to think outside the (metal) box and rethink the road, making it as smart as the vehicles and devices that travel upon it.