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Volvo P1800 turns 50

Volvo's sporty little number - the P1800 For those of us old enough to think in black and white, the Volvo P1800 conjures up long-forgotten images of The Saint and Roger Moore. For those too young to remember, the Saint was Roger Moore’s television audition for James Bond, but the real star of the show was the Volvo P1800. Even in the early 1960s, Volvo was renowned for its solid, safe and respectable cars.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Rubens Barrichello does Top Gear

Rubens Barrichello does Top Gear this weekend Top Gear does like to get a Formula One driver or two to drive their track in a reasonably priced car. They’ve not managed to grab the whole grid yet – and they’ve also included a few golden oldies like Nigel Mansell and Damon Hill – but a lot of the big names seem to be persuaded it’s a bit of fun worth having. The top contenders this year have all been to the TG track, bar one.