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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Mercedes-Benz hires BMW designer

Seems like the Mercedes-Benz design department is bulking up on new talent. Karim Habib, the exterior designer of the new BMW 7-series, has been lured to Mercedes-Benz where he will head up the advanced design studio on the outskirts of Stuttgart, Germany. Habib will work under Mercedes-Benz's new design boss, Gorden Wagener.

2013 VW Beetle Convertible: Price from £18,150

After a reveal in October, the New Volkswagen Beetle Convertible has debuted at the Los Angeles Auto Show and will cost from £18,150 in the UK. In fact, not only does the Beetle refuse to go away, it’s selling better than the ‘old’ Beetle ever did, with 230,000 Beetles built since the Beetle was revived eight years ago, only 100,000 fewer than the old Beetle sold in its 31 year history. And the new VW Beetle promises to be more appealing than the first iterations of VW’s revival of the Beetle, with their strapline for the latest model setting out its intentions clearly: ‘Less Flower – More Power’.