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Rolls-Royce Ghost V-Specification dialed up to 593-hp

Just before a refreshed Rolls-Royce Ghost debuts at the Geneva Motor Show in March, the British automaker has rolled out a performance edition of its "entry level" sedan with 593-hp underhood. The standard Ghost sedan wasn't exactly short on power until the announcement of the V-Specification version -- the company's 6.6-liter twin-turbocharged V12 engine produces 563-hp and 575 lb-ft of stump-pulling torque in standard form. Yes, gone are the days when Rolls-Royce declined to disclose exact power figures and simply listed their powerplants' output as "adequate." Now Rolls-Royce is forced to compete in this cutthroat market with its performance stats, it seems.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.