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Honda NSX concept unveiled at 2012 Detroit auto show

One of the biggest draws of the 2012 Detroit auto show is the new Honda NSX concept car. Developed in tandem by Honda's design studios in California and Japan, the new NSX is a svelte-looking supercar with an exciting purpose: it heralds Honda's new supercar. After years of will-they, won't-they delays, concepts and U-turns, this time Honda is adamant - it really is replacing the original NSX.

Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .

Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.