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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Tease of 2013 Lexus LS sedan now on Facebook

Lexus is joining the social teasing party by uploading a darkened, smoky image of the redesigned 2013 Lexus LS sedan. We can't see much, but we do get a sense of the general shape of the car, which looks to be a bit more streamlined than the model it replaces. An earlier teaser shot showed the front end of the new LS.

Toyota powering its US headquarters with Hydrogen Fuel Cell

Toyota’s Hydrogen Fuel Cell power supply at their US HQ It’s been a pipe dream for a long time; harness the planet’s plentiful supplies of hydrogen to produce power. That’s getting a lot closer with a number of hydrogen fuel cell cars coming to the real car market in the next few years, and no doubt as part of their mission to convince the world that hydrogen is the future, Toyota are demonstrating the potential by using a hydrogen fuel cell to produce power at their US HQ. Toyota has installed a 1.1 megawatt stationary fuel cell at its Los Angeles HQ which is capable of producing half its power needs during the heavy-load summer period.