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Next Jaguar XJ to be more like a Mercedes S Class?
Thu, 13 Sep 2012Jaguar boss Ralph Speth wants the next generation Jaguar XJ to be less individual and more like the Mercedes S Class and BMW 7 Series. The ‘new’ Jaguar XJ has been with us since 2009. Well, it’s been around since it was revealed in 2009, although it took another year to actually get in to the hands of customers.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Chevy, Buick-GMC bosses out at GM
Thu, 10 Dec 2009The brand heads of Buick-GMC and Chevrolet are leaving General Motors Co., continuing a management upheaval sparked by the Dec. 1 ouster of CEO Fritz Henderson. Buick-GMC head Michael Richards, who left Ford Motor Co.