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Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Aston Martin US dealers could lose DB9 & Vantage – which could see many shutting up shop

The Aston Martin V12 Vantage S Roadster (pictured) might not make the US The rules and regulations car makers have to conform to are both enormous and onerous, and different markets have different regulations. And it looks like new side impact regulation could scupper AML’s sales in the US. New side impact rules – due to come in to force in the US in September – means that two of Aston Martin’s big sellers – the DB9 and Vantage V8 and V12 – would have to be withdrawn from sale in the US as they won’t comply.