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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

In search of Jag Man: a reader's sociological research

I’ve always felt there to be an odd contradiction between Jaguar: image and reality. Such sensual, glamorous forms, evoking the Champs Élysées or Hollywood Boulevard, yet it’s beneath the leaden skies of Middle England that Jaguar’s soul predominantly calls home. So, in attempting to distil the essence of Jaguar Man, it is useful to separate folklore from reality, cliché from truth – who is this bloke anyway?

Learners' bizarre superstitions revealed

NERVES can have a crippling effect on learner drivers once they get to test day. Here, instructors with the AA Driving School recall particularly superstitious students whose desire to get their full licence resulted in carrying out unusual rituals: :: One pupil wore the T-shirt she had on when she gave birth to her daughter (now seven years old) and the trousers she was wearing before she conceived. :: A learner had failed three times due to nerves.