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Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]
Thu, 05 Sep 2013Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.
Ferrari F1 drops ‘Marlboro’ graphics for Barcelona
Sun, 09 May 2010Ferrari have dropped the ‘Pack of Marlboros’ graphic for the Barcelona GP A couple of weeks ago we reported that Ferrari have been accused of running subliminal tobacco advertising on their F1 cars, an allegation Ferrari strenuously denied. To be honest we can’t know for sure whether there was an intent to subliminally suggest a pack of Marlboros with the barcode graphics on the current Ferrari F1 livery or not. What we can be sure of is that now a jobsworth has made the allegation we all think of a pack of Marlboros every time we see the Ferrari livery.
New Infiniti teased. Infiniti M Coupe? Nope
Sat, 22 May 2010The Infiniti Teaser for two Pebble Beach reveals Infiniti – Nissan’s luxury lot who are struggling to get a foothold in the UK and Europe – like the Pebble Beach Concours d’Elegance. They launched the new Infiniti M there last year and the event opened with the Infiniti Essence Concept. Which is hardly a huge surprise as the US is Infiniti’s biggest market. It competes on even-ish terms with Lexus across the Pond, whereas it had managed to sell just 60 cars in the UK up until February.