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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

General Motors says Magna's Opel bid has obstacles, RHJ's is easier to accept

General Motors Co. says a bid for Opel from Magna International faces hurdles while a rival offer from Belgian investor RHJ International would be easier to accept. Writing on GM Europe's Web site, John Smith, GM's chief negotiator for the Opel sale, says Magna's bid "contained elements around intellectual property and our Russian operations that simply could not be implemented." He adds: "GM has partners in other parts of the world who have joint ownership of these assets ...

CAR's video guide to the 2010 Paris motor show

Rather than embroiling themselves in our live blogging from the 2010 Paris motor, the senior statesmen of CAR (executive editor Gavin Green, contributing editor Ben Oliver and European editor Georg Kacher) have instead retreated to the comfort of a Rolls-Royce Phantom to discuss the 2010 Paris motor show. Click on the video below to watch the three of them debate the themes, trends and stars of this year's Mondial de l'Automobile.Paris motor show 2010: the full A-Z reviewParis motor show 2010 – the CAR live blogParis motor show 2010: a reader's review