Ford Oem Pcu - 1995 F250-f350 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Jaguar XJ75 Platinum Concept at Pebble +video

The Jaguar XJ75 Platinum Concept unveils today at Pebble Beach At least we’re back to Jaguars with a badge that makes sense. Following on from the Jaguar XK175 produced by Jaguar USA to commemorate 175 75 years of Jaguar, today we get the Jaguar XJ75 Platinum Concept bowing in at the Pebble Beach Concours d’Elegance, the first time we’ve had a concept based on the new XJ. Does it point somewhere?

Is this the new Jeep Cherokee?

Editor's note: Here's the official 2014 Jeep Cherokee, hastily revealed by Chrysler after these unofficial photos hit the web Friday. Spoiler alert -- it looks the same. Jalopnik has real photos of what they're claiming is the new Jeep Cherokee and, well, we'll say this: It's better than the Patriot and Compass.