Ford Oem Radio Bezel F87z1004371aa Image 14 on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

SsangYong XIV-2 concept

The SsangYong XIV-2 concept – the second of its ‘eXciting user Interface Vehicles' [sic] – will make its debut at next month's Geneva Motor Show. The two-door, open-top crossover is an evolution of the I.DE.A designed XIV-1, shown at the Frankfurt Motor Show last year. Visually, the XIV-2 is a departure from both the previous Ssangyong KEV2 and XIV-1 concepts, with an all-new DRG featuring a simpler, more upright fascia and cleaner pulled-back headlamps – suggestive of a more production-ready front fascia.

Geneva motor show 2012: CAR's A-Z review

Welcome to CAR's landing page for the 2012 Geneva motor show at Palexpo in Switzerland. We'll be reporting live from the Geneva auto show with news, reviews, blogs, picture galleries, video and more. Come back to this motor show homepage for all developments on Monday 5, Tuesday 6 and Wednesday 7 March 2012 and follow the CAR Live Blog for real-time news reports.