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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Just one new Ferrari sold in Greece in 2012 – and it came to the UK!
Thu, 21 Feb 2013Just one new Ferrari was sold in Greece in 2012 in the depths of Greece’s austerity, and it seems even that lone Ferrari came to the UK. None of which is particularly surprising considering the mess Greece has got in to since its tied itself to monster economies like Germany when it joined the Eurozone. There’s no doubt there are still plenty of gazillionaires in Greece, but how many of them would want to risk parading their wealth in a brand new Ferrari when Greece is in such a financial mess, more than one in four are out of work and soup kitchens are springing up as normal Greeks struggle to even feed themselves?
Chrysler in crisis
Fri, 02 Mar 2007By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.