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Hyundai puts Michel Nandan in charge of WRC effort

Hyundai has appointed former Peugeot WRC technical director Michel Nandan to head up their assault on WRC. As Hyundai matures in to a credible mainstream force, improving brand perception is crucial to its long-term goals and 2012 is all about improving Hyundai’s brand experience and perceptions of the brand. A part of that focus is to take Hyundai back in to WRC rallying with a much modified i20, where Hyundai are hoping for a better experience than they had when they went rallying a decade ago – which should be a given considering the big strides Hyundai has made in its cars in the last few years.

Malaysian Grand Prix Qualifying: Hamilton grabs pole for Mercedes

Lewis Hamilton takes pole in Malaysia in heavy rain Lewis Hamilton has secured his second pole position in two outings for Mercedes at the Malaysian Grand Prix – equaling Jim Clark’s record of 33 poles – as rain turned the Sepang track in to a lake. And with drivers quickly going on to full wets – and cars flying off the track as the rain took control of the qualifying sessions – the playing field was levelled, allowing Red Bull’s reigning World Champion, Sebastian Vettel, to almost pip Hamilton to pole, taking second place just 0.055s behind the Brit. Behind Vettel is the winner of the opening Australian Grand Prix, Nico Rosberg, in the second Mercedes, followed by the Ferrari of Fernando Alonso and the Red Bull of new boy Daniel Ricciardo – who was so impressive in Asutrali two weeks ago – taking fifth spot.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?