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BMW are rolling out their ‘BMW Genius’ programme across UK dealers
Tue, 14 May 2013Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.
Toyota, Microsoft team on telematics software
Wed, 06 Apr 2011Toyota Motor Corp. and Microsoft Corp. are teaming up to develop a next-generation telematics software platform that the automaker expects will debut on Toyota electric and plug-in hybrid vehicles next year.
Chevy reveals 45th-anniversary special edition, and more power, for the Camaro
Wed, 13 Apr 2011Chevrolet has let slip some of the details on the 2012 Camaro. Highlights for the sports car include a few more horsepower from the V6, a new suspension package for the SS and a 45th anniversary special edition Camaro that will go on sale to celebrate the pony car's entrance into old age. The direct-injection V6, which sees duty in everything from the Cadillac CTS to the Malibu and a few crossovers, will deliver 323 hp in this application.