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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Ruiqi G2

The Ruiqi G2 – an A-segment model from Chery's new sub-brand – will enter the Chinese market in July, competing with the BAIC E Series and Great Wall Tengyi C20. Designed by Pininfarina, the Ruiqi G2's most distinctive feature is a wave-shaped feature line that wraps up from the rocker, creates an exaggerated rear fender and wraps around the rear to for the rear bumper, the intention of which is to "convey a sense of agility and movement." Chrome highlights on the front grille and tailgate attempt to add a premium touch to the G2 as is the winged, Bentley-inspired badge. The interior architecture is entirely conventional with silver and black trim, while the integrated center panel features a hexagonal HVAC control unit.

BYD T6 – a 2.0 litre Porsche Cayenne Clone

The BYD T6 - a 2.0 litre Porsche Cayenne Clone [ad#ad-1] We do still think of Chinese goods as being cheap rip-offs of Western Goods. But the news yesterday about the next generation electric car battery technology should make us look at what the Chinese are doing in a different light. And then this crops up!