Ford Transit Steering Wheel on 2040-parts.com

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Infiniti previews Sebastian Vettel-inspired FX50 before Frankfurt motor show

Infiniti released a photo of the sinister-looking FX50 concept inspired by Sebastian Vettel on Sunday. The 390-hp sports crossover looks to be painted in matte white, which was one of the things discussed in the Vettel FX50 teaser video we saw on Friday. The video shows Vettel and Infiniti design chief Shiro Nakamura discussing the vehicle that is set to debut in Frankfurt, including colors, steering wheels and carbon-fiber accents.

New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).