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Art Center and Clemson University students unveil Mazda Deep Orange 3 concept

Art Center College of Design and Clemson University students joined forces to design and develop a next-generation Mazda concept, the Deep Orange 3. The Deep Orange 3, which features a body designed by Art Center student Frederick Naaman, has been unveiled at the Center for Automotive Research Management's Briefing Seminars in Ann Arbor, Michigan. The project started with market research focusing on what kind of car Generation Y would want to drive, with the results showing that the majority wanted five or more seats.

ECOVELOCITY PROVES TO BE A HIT

ECOVELOCITY, the UK’s first eco motoring festival held at Battersea Power Station last week, delivered the UK’s largest ever eco test drive event, with almost 7,000 consumer drives of electric, low and ultra low carbon vehicles on the bespoke test track. Visitors and their families fully embraced the ‘hands on’ opportunities the show offered. Over 1,500 visitors participated in the Honda Racing Bug Activity, while Get On - the campaign to encourage more people to ride motorcycles - introduced 350 visitors to the benefits of riding and took numerous bookings for the future.

North America crucial to Fiat's new 5-year plan

Alfa Romeo will play a key role in the U.S. market, Jeep will lead the charge in Russia, Chrysler cars will bolster the Lancia lineup in Europe and Dodge crossovers and SUVs will wear the Fiat badge in Europe. Those are key elements of Fiat S.p.A.