Four Seasons 44062 New Evaporator on 2040-parts.com

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Toyota Matrix likely to be dropped

Toyota will roll out Tundra and Corolla redesigns next year and will revise the RAV4, Avalon and Highlander, but there are some things the division probably won't do. For example, there is a strong possibility that the Corolla-based Matrix hatchback will not be renewed for the United States when the Corolla redesign comes next fall. "If we don't have the Matrix, it won't be the end of the world," said Toyota Division boss Bill Fay at the press introduction of the RAV4 in Phoenix.

Denmark's Zenvo ST1 supercar lurks at the Geneva Auto Show

Zenvo launched the first ST1 about two and a half years ago and has sold “five, about” since then, though the company's press material lists only two sales. Founded by a Dane and headquartered just outside Copenhagen, the world's only Danish supercarmaker has since been bought by a Russian oligarch. The Zenvo ST1 is designed, engineered and manufactured completely by Zenvo, which even made the engine.