Four Seasons 54560 New Evaporator on 2040-parts.com

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

BMW Individual program extends to 4-series Coupe and Convertible

Not that long ago BMW Individual was a little-known client program that offered unique materials and equipment to customer specification. While this may sound like a secret menu with an expanded list of interior options, in reality BMW Individual offered just about anything that buyers of Bentley or Rolls-Royce cars could specify. In the 1990s, for example, BMW Individual was the division responsible for completing the interior and exteriors of clients' L7 limousines, customizing such things as the options on the rear center console, fitting blue strobe packages and communications equipment, and creating interiors per customer specifications.

Future products: Bentley reskins Continentals, works on convertibles

Bentley's sales have plummeted as its cars aged and the economy fell into recession. The launch of the Mulsanne flagship this year is cause for optimism, as is the coming reskin of the Continental range, which was introduced in the United States in 2005. Bentley will begin rolling out the new versions of the Continental next year, starting with the GT coupe.