Four Seasons 75555 Radiator Fan Motor/assembly-engine Cooling Fan Assembly on 2040-parts.com

Infiniti Q & QX: The new Infiniti names

Infiniti has announced it’s changing its car nomenclature with all saloons and Coupes changing to Infiniti Q and all SUVs and Crossovers to Infiniti QX. What’s in a name? That which we call M, G, FX and EX by any other name would smell as sweet.

Subaru SHARC wins LA Design Challenge [w/video]

Subaru's SHARC (Subaru Highway Automated Response Concept) has been named the winner of the 2012 LA Design Challenge. The judges chose the futuristic drone as the best embodiment of the 'Highway Patrol Vehicle 2025' with the judges declaring that the studio captured "the vision of Design Challenge theme by combining functionality and problem-solving technology around a dynamic and plausible story" from a choice of designs from six other automotive design studios. Studios from BMW DesignWorksUSA, General Motors, Honda North America, Honda Japan, Mercedes-Benz submitted concepts that would create a highway patrol vehicle for 2025 that tackled the ‘protect and serve' aspect while considering emissions, population growth and transportation infrastructure.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.