Fox Racing Kids Boys Skramble Tank 2013 on 2040-parts.com

Horacio Pagani’s very special Zonda F Roadster

The very last Zonda F Roadster - a very special car! The spotlight has once more been back on Pagani, with the eventual reveal of the track-only Zonda R recently. The final iteration of the Zonda before the all new model late next year, the Zonda R is designed for the track and to be the ultimate Zonda.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

IAAD exhibition - 'The car that does not exist'

The work of Transportation Design students at the Institute of Applied Arts and Design - Turin, will be shown in an exhibition covering the study and planning of a concept car for Fiat, and a new sedan for Honda. Titled 'The car that does not exist', the exhibition will open on Monday 28th June at the Automobile Museum of Turin (press 2pm, public 6pm) and runs until 2nd September. In addition to the students projects, the exhibition includes historic vehicles and prototypes from both brands.