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Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.

Brief 2 – Cadillac: CDN–GM Interactive Design Competition

Car Design News and General Motors are once again holding an Interactive Design Competition. There are five briefs to choose from, set by GM's designers, and you're invited to submit your entry on the competition website: http://www.cardesigncontest.com/ Cadillac's brief offers an interesting challenge: looking to the horizon – while considering global luxury customers, competitors and trends – how would you design a Cadillac V-Series vehicle for an urban environment? The brief asks for your to design a B- or C-segment car that embodies Cadillac brand philosophy and vehicle attributes, and should give an evolutionary perspective on the firm's Art & Science design philosophy.

Saab China Deal: Chinese Government support ‘In Principal’

Saab gets encouragement from China Minister Yesterday we had the news that Pang Da and Youngman – the Chinese companies seeking to buy Saab – have outlined the investment they propose to make in Saab. But the deal to sell Saab is fraught with difficulties for Victor Muller. It’s one thing getting someone to say yes, but there are an enormous number of hoops to jump through before any deal can be finalised.