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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Used car market pressure eases

AN INCREASE in the number of used cars coming into the market has “taken the edge off prices” and calmed some corners of the industry, according to used car pricing experts CAP. A greater influx of part-exchange cars arriving at dealers is partly responsible, and with many franchised dealers focusing for the time being on selling those vehicles, competition to acquire stock on the open market has decreased. CAP reports that the pressure has been lifted on some dealers who had become frustrated at how expensive it was becoming to source cars at fair prices.

July 6: The skinny from the power company

After getting a full recharge at the 120-volt wall plug in the parking garage at work I drove home and only used maybe three bars. It was about 3/4-full when I got home that night. I didn't plug it in all weekend and it still had that amount of charge when I went to Southern California Edison (SCE) for a meeting today.