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Changan Eado
Tue, 03 Apr 2012The Changan Eado, a global mid-size sedan, represents not only a new product, but also on a new platform design language for the Chinese carmaker. The Eado has been designed to expand the company into the European market, and Changan's investment into design and production follows the current trend of Chinese automakers aiming to export their models to other markets. The Eado has been designed by Stefano Carminati and is said to combine the features of 'European fashion', 'Japanese fineness' and the needs of Chinese consumers to maximize its appeal.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
Kia Kue concept (2007): first official pictures
Tue, 09 Jan 2007By Ben Oliver First Official Pictures 09 January 2007 04:47 A Kia concept car. How exciting! More exciting than you might suppose.