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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

BMW at the Geneva Motor Show: BMW 5 Series Hybrid Revealed

The BMW 5 Series Hybrid As we reported in December, with a couple of days to go to the Geneva Motor Show BMW have revealed that the new BMW 5 Series (2010) will have a Hybrid added to its ranks. Actually, they haven’t said that – the 5 Series Hybrid Concept they’re taking to Geneva is labelled a Concept – but we all know it’s what they mean. The 5 Series Hybrid will join the X6 Hybrid and the 7 Series Hybrid when it goes on sale, probably in 2011.