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BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

New Range Rover gets Bridge of Weir Leather

The new Range Rover (2013) is getting its sumptuous leather interior courtesy of Bridge of Weir Low Carbon Leathers Land Rover’s supplier of choice for the Range Rover’s leather is Bridge of Weir Leather Company, part of the Scottish Leather Group and a privately owned Scottish Company that just happens to be the UK’s only automotive leather manufacturer (although they may need to rephrase that in a couple of years if Alex Salmond gets his way). The big shout is that Bridge of Weir’s leathers are low carbon, but what’s more interesting than the trendy (and, some would say, pointless) shout out is just how efficient Bridge of Weir are. The Bridge of Weir factory has its own Thermal Energy Plant which provides 70 per cent of its needs (and will provide it all by 2015) and all the waste products are recycled instead of being discarded.

Design Services: Listen again to Dassault Systèmes' latest webinar

Dassault Systèmes webinar, ‘The Silverbull Bike made with CATIA for Creative Designers and CATIA Icem V6-R2013x', took place on 13 December at 1000 GMT. Two CATIA experts gave a 30-minute presentation about how CATIA for Creative Designers software helped designer Marc Boulangé realize his vision for the Silverbull motorbike. The session was followed by a 15-minute Q&A session.