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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

CAR tech: what's next for car interior design?

Your new car could soon be as thoughtful, powerful and communicative as KITT from the Knight Rider TV series. That’s the ultimate expression of the connected car, a trend which is intensifying rapidly. Over the next five years, car cockpits will be able to relay more information on bigger, multiple screens and through the windscreen, and you’ll be able to give commands far more intuitively thanks to voice recognition and gesture control software.

Infiniti releases teaser sketch of new EV

Infiniti’s new metal at the 2011 Frankfurt motor show was a special FX SUV co-developed with reigning F1 champion Sebastian Vettel, but the Japanese manufacturer has also unveiled a sketch of its forthcoming electric vehicle. Hang on! Hasn’t Infiniti already released a sketch of its upcoming EV?