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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

New Mercedes S Class Coupe caught on video ahead of production debut

New Mercedes S Class Coupe caught on video ahead of production debut The new Mercedes S Class Coupe – the coupe version of the 2014 Mercedes S Class and a replacement for the old Mercedes CL – arrived as a concept at the Frankfurt Motor Show in September. And it looked very good. Now, with a debut of the production version of the S-Class Coupe likely to arrive at next month’s Detroit Auto Show, we have a quick look at the new S-Class Coupe on-road in a short spy video, albeit covered in the de rigeur swirly black and white camouflage.

Nissan Juke: The TV Advert

The Nissan Juke TV Advert below Yes, the Nissan Juke is a ‘Marmite’ car. It seems to polarise opinion in a way we haven’t seen before with something so mainstream. But that extreme opinion seems to be less extreme when you see the Juke in the flesh.