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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
Lamborghini 350 GT, Jalpa featured at Techno Classica Essen
Fri, 28 Mar 2014Techno Classica Essen is going on as we speak at Messe Essen in Germany. It offers a bit of everything -- a sort of car and motorcycle show mixed with a swap meet and a club meeting. And Lamborghini is there displaying its beautiful 1964 350 GT and a 1981 Jalpa.
2015 Mercedes-Benz GLA crossover revealed ahead of Frankfurt motor show
Wed, 14 Aug 2013Mercedes-Benz will show its new-for-2015 GLA -- its first-ever shot at the compact SUV class -- at the 2013 Frankfurt motor show in September. The GLA will arrive in U.S. showrooms in fall 2014.