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‘Silver Pack’ and ‘Black Pack’ Land Rover Defenders headed to Geneva
Wed, 19 Feb 2014The Land Rover Defender is one of those vehicles that we always hear about but never see at dealers stateside -- at least not since the ’90s. Unfortunately, that trend promises to continue with two new special editions: the Defender Silver Pack and Black Pack. Both will be shown at the Geneva motor show.
McLaren turns the corner, posts first profits
Wed, 04 Jun 2014By Tim Pollard Motor Industry 04 June 2014 10:48 McLaren Automotive today announced it had broken even for the first time in its brief three-year history, posting a £4.5 million pre-tax profit in 2013. It's great news for the young supercar brand, which until now has lost money every year. McLaren's turnover was £285m, up from £267 in 2012, as it increased production towards its long-term goal of 4000 cars a year.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.