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Ford Focus goes SEMA mad

A total of seven Ford Focus at the 2011 SEMA Show There’s nothing American petrolheads (perhaps we should say gearheads) like more than tarting up a car. Which explains why the relatively sensible Ford Focus is being pimped to within an inch of its life for this year’s SEMA show. The SEMA Motor Show is a trade-only gathering – despite which it gets around 50k visitors – which the organisers call the “premier automotive specialty products trade event – in the world.” It attracts trade visitors from across the globe to see parts, tools and components and the ‘SEMA’ special cars brought along by car makers and car modifiers.

Easter Jeep Safari returns to Moab

Thousands of Jeep fans will hit the desert later this month for the Easter Jeep Safari in Moab, Utah. They will be joined by six new customized vehicles from Jeep and Mopar. The event takes place April 16-24 on some of the country's most rugged trails.

College Exhibition: CCS - American Iron and Steel Institute Challenge 2004

Transportation Design students at Detroit's College for Creative Studies recently presented the results of a project sponsored by the American Iron and Steel Institute (AISI). The unveiling of the students' concept vehicles is the finale of the 16th annual AISI/CCS Summer Internship Program that set the transportation design students the task of designing functional, innovative 'Hollywood-inspired' vehicles that integrate environmental responsibility, cost efficiency and innovative steel materials. "The AISI/CCS summer internship was created to inspire a new generation of automotive designers to develop alternative fuel vehicles, lightweight steel structures and a flexible platform base, all of which are real goals for today's automotive product developers," said Brian Aranha, vice president of commercial for Dofasco Inc.