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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Ford to host Octane Academy for action-sports junkies

Ford is making a push for younger customers with its sponsorship of extreme-sport and action-sport events. Now, the automaker wants to bring that experience to some select average Joes. Beginning in November, Ford will host an action-sports program called Octane Academy.

Jaguar XKR-S GT (2013) first official pictures

This is the new top dog of the Jaguar XK family: the XKR-S GT. Built to celebrate 25 years of Jaguar ‘R’ models, the road-legal GT carries a host of track-focused modifications: there’s carbon aerodynamic aids, chassis tweaks, and the promise of a sub-7min 40sec Nurburgring lap time. A regular XKR-S manages 7min 50sec around the 'Ring in comparison.