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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Saab shutdown would doom new 9-5, 9-3 models

The new Saab 9-5 sedan and a proposed replacement for the 9-3 will be killed off if General Motors Co. winds down its Swedish subsidiary, AutoWeek has learned. The new 9-5, a longer-wheelbase version of the Opel Insignia and the Buick Regal, is poised to go down in the annals of automotive history as a major rarity--a design that was fully tooled for production yet never got built.

Dacia 'to stay true to its budget roots'

The global marketing boss in charge of Dacia’s roll-out has promised that Renault’s budget brand won’t move upmarket. Many bargain car marques end up inching – or scrambling – upmarket, with slicker products, big price hikes and a desertion of their value promise. But Dacia promises it won't follow the likes of Skoda, Hyundai and Kia by starting cheap 'n' cheerful and then raising prices.