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Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.

One Lap of the Web: Christmas edition

-- Ferrari is getting into the Christmas spirit by... towing Santa's sleigh with one of their F138 race cars. Spoiler alert: We don't know what visual-effects house Ferrari used, but we have a feeling the sleigh was towed slightly slower than the velocity shown in the video.

Win 'epic family playdate' from Hyundai

To promote the new seven-passenger Santa Fe, Pinterest campaign in which consumers can "pin" their way to winning an "epic" family playdate -- similar to the one featured in its register online and then create a Pinterest board titled, "Hyundai's epic playdate weekend," within their personal Pinterest account. Next they need to pin their favorite picture from the Hyundai Santa Fe board. Lastly, contestants are asked to pin at least four pics of their ideal "epic playdate" destinations or activities.