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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Interior Motives China Conference Day 2

After a first day packed with fascinating discussions and opportunities for networking, delegates from around the world reconvened in anticipation of another day of presentations from some of the industry's biggest names. Session 5: Deep Dive Luxury The second day of the Interior Motives China conference began with a session on 'Deep dive luxury', chaired by Emma Booty of Conran. Shu Bei of 3M kicked off the first session by identifying the Chinese obsession with brands.

Still saving for a McLaren F1? You’ll need to try harder as they’ve hit £6.2 million

This McLaren F1 sold for $10 million The price of the McLaren F1 keeps on rising, and just last year F1 chassis #66 was sold by Gooding and Co in the US for a then record-breaking £5.42 million. But that record seems to have been broken. Ferrari specialists DK Engineering in Hertfordshire have just spent six months tracking down an F1 for a British buyer, culminating in chassis #28 being sold for a reported £6.2 million ($10 million).