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Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.

SS safe for Chevy under Reuss's watch

From 1960s Chevelles to modern Camaros, speedy Chevrolets have always been identified with two letters: SS. But does the tradition-laden performance designation have a future in the new General Motors, which is under pressure to cut costs, make money and meet stricter fuel-economy regulations? “Absolutely,” Mark Reuss, GM vice president of global engineering, told AutoWeek.

People's Car Project concepts showcased

Volkswagen is currently showcasing three of its vehicle and technology concepts created under the ‘People's Car Project' at this year's Beijing auto show. The Hover Car, the Music Car and the Smart Key concepts – created by users of the website, which has seen 33 million visitors – are just three of more than 119,00 ideas submitted, leading the project to be indefinitely extended as Volkswagen uses the findings to influence its future design strategy. The ‘Hover Car' is an environmentally friendly two-seater city car that, unsurprisingly, hovers above the ground.