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Chrysler's high-stakes 'no' to NHTSA

DETROIT -- For 17 years, automakers have complied with every request for a recall, no matter how costly, from the National Highway Traffic Safety Administration. And then last week, in a startling decision, Chrysler Group said no. It refused a request from NHTSA to recall 2.7 million 1993-2004 Jeep Grand Cherokees and 2002-07 Libertys for an alleged fire risk caused by fuel tanks mounted behind the rear axle.

Peugeot 208

Peugeot today unveiled the all-new 208, which will replace the 207 in spring 2012. Entirely new from the ground up, the French firm's latest B segment model is said to ‘represent a true generation leap' over its predecessor and embody ‘the principles of agility and efficiency'. "The strength of the 208 lies in its style: it is a real ball of energy," says Peugeot's design director, Gilles Vidal.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.