Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Honda eyes $20,000 Insight in U.S.

The Honda Insight hybrid hatchback may have a sticker price under $20,000 in the United States--and Honda might build it here if U.S. sales hit and sustain the lofty target of 100,000 a year. Both goals will be tough.

Toyota GT 86 gets 320bhp from turbo & S/C upgrade

Gazoo GT 86 Sport FR Concept Toyota’s Gazoo Racing has taken the standard Toyota GT 86 and added a turbo and a supercharger to give the GT 86 320bhp. The Toyota GT86 has managed to deliver almost what we expected now it’s finally arrived, although many have been a bit disappointed at its peaky performance and lack of out and out grunt. There’s been much speculation that Toyota (and Subaru with the BRZ) would bite the bullet at some point and bolt on a turbo or supercharger to give the lightweight sports car a proper turn of speed.